Case Study - Wellness Feels Smarter When Everything Just Works

The Situation Before Our Intervention

Vitaminalab is a premium supplement brand focused on cutting-edge formulations using liposomal technology. In addition to products, they offer personalized wellness tools—most notably, NAD testing kits that require external lab analysis. They wanted to launch a new campaign for their newly released product, but Shopify didn’t offer a native solution to receive lab results, notify customers, and generate a detailed PDF with the test outcomes. We integrated their Shopify theme with the lab’s system to make it all work seamlessly.However, while the product was scientifically advanced, the customer experience wasn’t keeping up.

After purchasing a kit, customers had no way to activate their test online, and no structured process existed to receive their results. Every step—activation, communication with the lab, and result delivery—was being handled manually, creating delays, confusion, and a growing burden on the support team. We decided to automate the entire flow to eliminate these issues.

For a brand positioned at the intersection of science, health, and technology, this disjointed experience was misaligned with their image.

Solving the Problems

We developed a custom Shopify app that seamlessly integrated Vitaminalab’s storefront with their third-party lab infrastructure, creating a fully automated testing workflow.

1. Customer Activation Portal

   We introduced a secure login experience for customers to activate their test kits. After purchasing, users can access a dedicated portal from their account to submit their kit ID. At that point, the system links the kit to the customer—so when lab results come in, it knows exactly who to notify.

2. Automated Lab Result Delivery

   Once the lab completes the analysis, results are pushed back into the Shopify app through a secure API connection. The app then generates a personalized PDF report, beautifully formatted and branded with Vitaminalab’s identity. Each report is tailored to the customer’s data and securely stored within their account.

3. Email Notification System

   When the report is ready, the app automatically sends an email to the customer with a secure link to view or download their results. We created a custom event that triggers a Klaviyo flow, which notifies the customer when a new report is available and sends an email with the relevant information plus the PDF attached.This ensures timely, private, and professional communication, while removing the burden from the client’s support team.

Outcome

This project transformed what could have been a slow, manual process into a polished, end-to-end digital experience.

• Complete Workflow Automation

  From activation to result delivery, the process now runs without human intervention, drastically improving turnaround times and operational efficiency.

• Third-Party Lab Integration

  Our app connects directly to the lab’s infrastructure, enabling real-time communication and eliminating backlogs or data-entry errors.

• Branded, Professional Reports

  Every customer receives a customized, elegant PDF report, strengthening trust and positioning Vitaminalab as a high-end, science-driven brand.

• Reduced Support Load

  With automation handling status updates and report access, customer service inquiries dropped significantly—freeing up resources for strategic growth. This intervention saved the team from wasting time on tasks that could be automated and prone to human error.

• Future-Proof Infrastructure

  The system was designed to be modular and scalable, allowing the client to easily expand into other test-based wellness products without reinventing the wheel.

The Key Takeaway

When your business deals with personalized health and scientific data, the customer experience must match the sophistication of the product. For Vitaminalab, we didn’t just improve operations—we created a digital bridge between Shopify, the lab, and the end user, enabling scalable personalization in one of the most trust-sensitive industries. The result? A platform that doesn’t just sell wellness—it delivers it, automatically.

Results: Fully automated NAD testing workflow, reduced support workload, elevated customer trust and experience.

Services provided