Case Study - Automating Growth: Operational Upgrades for a Luxury Jewelry Brand

The Situation Before Our Intervention

Bijoux Medusa, a luxury jewelry brand selling watches, rings, bracelets, and necklaces, approached us with three key operational challenges that were slowing down their growth.

First, they wanted to offer a free gift with every purchase, but couldn’t figure out how to manage it in a way that worked cleanly with their backend—tracking inventory, automating fulfillment, and keeping the process under control.

Second, they were running two Shopify stores targeting different regions (Canada and the US), selling the same products in different currencies (CAD and USD), and needed a way to sync product prices between them without constant manual updates.

Third, they had hundreds of products without SKUs, which made inventory tracking, reporting, and syncing with third-party tools nearly impossible.

Solving the Problems

We tackled each problem with a tailored solution:

1. Automating the Gift Fulfillment

   To address the gift product automation, we built a custom Shopify Flow automation that triggers when any order is marked as fulfilled. The automation adds the designated gift product and marks it as fulfilled in sync with the order, ensuring accurate stock tracking and a smooth customer experience.

2. Syncing Prices Between Two Stores

   For the multi-store issue, we developed a custom Shopify app that syncs product prices between their US and Canadian stores. The app automatically converts prices based on current exchange rates and lets the client fine-tune pricing rules per product, keeping both catalogs up to date without extra work.

3. Bulk SKU Generation

   To solve the SKU issue, we created a script that scans the product catalog and auto-generates SKUs for any item missing one. This ran across hundreds of products, ensuring each one had a unique, logical SKU—critical for inventory management and third-party tool integrations.

Outcome

Once we implemented these solutions, the team at Bijoux Medusa saw an immediate improvement in operational efficiency.

• They now have a professional, automated process for including gift products with every shipment.

• Their product pricing is synchronized across markets in real-time, cutting down hours of manual updates and errors.

• And they now manage their entire product catalog with clean, SKU-tagged inventory, ready for scale.

The result? In the 60 days following these changes, Bijoux Medusa saw an increase in revenue, thanks to smoother operations and more trustable backend data.

The Key Takeaway

When growing eCommerce brands start scaling, the lack of structure in their backend systems quickly becomes a bottleneck.

The key to solving this isn’t just about fixing surface-level problems—it’s about creating automated systems that work with your business, not against it. For Bijoux Medusa, small technical interventions unlocked a much larger transformation: less time managing, more time selling.

Results: Streamlined operations, centralized control, revenue increase.

Services provided