Case Study - Custom UX for Custom Jewelry: A Strategic Shopify Upgrade

The Situation Before Our Intervention

Jewelry Blossom, a brand known for its artisanal handmade jewelry, came to us looking to upgrade their online experience to better reflect the uniqueness of their products and improve overall usability—especially on mobile. One of the key challenges was their desire to launch a customizable “Build Your Box” product. They wanted users to be able to select up to a set number of items and pay a fixed price for the whole box. However, Shopify’s native system doesn’t support flexible bundles with dynamic validation, and off-the-shelf apps couldn’t offer the level of customization they needed. Additionally, they were looking for a different mobile user experience. Buttons, product images, and the grid layout weren’t necessarily problematic—but the brand wanted a new way for users to interact with product cards on mobile. For example, they requested a setup where a single tap would show the next image, and a double tap would open the product page. The homepage also needed a revamp: there was no strong hero section to capture interest, no interactive carousel to guide customers through the collections, and their navigation lacked structure—making it less pleasing for customers to browse and shop efficiently.

Solving the Problems

We tackled Jewelry Blossom’s challenges with a set of custom-built, Shopify-native enhancements:

1. Custom “Build Your Jewelry Box” Template

   We developed a dedicated product template that enables users to select up to a defined number of products for a fixed total price. The system dynamically validates the selection, ensuring users stay within the limit and see a live preview of their choices. This all works without the need for third-party bundle apps, giving the brand full control over the experience and design.

2. Mobile UX Overhaul + Product Grid Improvements

   We focused heavily on making mobile shopping more intuitive and conversion-friendly:

   • Repositioned and restyled the “Add to Cart” button for easier tapping and visibility

   • Added a one-tap thumbnail switcher, so users can view alternate images directly from the grid

   • Introduced a two-tap system to open product details for faster interaction

   • Enabled the insertion of promotional blocks within the product grid to highlight offers or seasonal campaigns

3. Homepage Redesign & Mega Menu

   To modernize the user experience and boost engagement:

   • We added a custom hero section to immediately communicate the brand’s essence and current campaigns

   • Introduced a clickable carousel featuring visual links to major collections

   • Designed and implemented a mega menu, helping users navigate categories more easily and discover new products

Outcome

The results were felt immediately—both in terms of user experience and business performance:

• “Build Your Box”

  became one of the site’s most engaging features, giving users a playful, personalized shopping option that felt exclusive and easy to use.

• Mobile UX improvements

  reduced friction and made product exploration smoother, leading to longer sessions and more items added to cart. The new homepage and mega menu provided a clearer entry point into the brand, improved site structure, and helped increase conversions across multiple collections.

The Key Takeaway

When your products are handmade and unique, your store experience should reflect that same care and customization. For Jewelry Blossom, the path to better performance didn’t lie in more apps—but in tailored features that elevated their core offerings, aligned with user behavior, and stayed true to the brand’s identity. The lesson? Great UX isn’t just pretty—it’s strategic, responsive, and built with the customer in mind.

Results: Boost in conversions, improved mobile engagement, and a standout custom bundle feature.

Services provided