Case Study - How We Helped Driibe’s Hero Product Take Flight

The Situation Before Our Intervention

Driibe is a travel-focused brand selling backpacks, bags, and clothing—but they weren’t reaching their full potential online. The biggest issue was around their flagship product, the Dakota Travel Backpack. Despite being their hero item with an innovative 4-in-1 convertible design, it was buried within the product catalog, lacking a dedicated landing page to explain its unique value. This left potential buyers unsure of its full capabilities and led to missed sales opportunities. On the technical side, their Google Search Console was riddled with issues—broken sitemap indexing, missing schema markup, and no rich results (like review stars) in search listings. On top of that, Google Analytics and Tag Manager weren’t set up correctly, which meant the client was flying blind when it came to tracking user behavior or campaign performance. Their Shopify theme was outdated, leading to poor mobile performance, slow load times, and design limitations. And while the brand was ready to grow internationally, there was no multilingual support, making it hard to connect with users outside their home market.

Solving the Problems

We approached the project holistically—tackling UX, performance, technical SEO, and international growth in one go.

1. Custom Landing Page for the Dakota Travel Backpack

   We designed and built a dedicated, high-converting landing page that positioned the Dakota as the standout product it is. The page highlighted the backpack’s 4-in-1 transformability, included lifestyle imagery, and used persuasive copy to guide users toward purchase. This gave Driibe a focused, sales-optimized funnel for their hero item.

2. SEO Fixes + Analytics Implementation

   We fixed critical Google Search Console issues by correctly configuring sitemaps and adding structured schema markup. This enabled rich snippets like star ratings in search results, which significantly increased organic visibility and click-through rates. At the same time, we properly set up Google Analytics and Tag Manager, including granular event tracking (product clicks, scroll depth, conversions) so the client could finally track performance with confidence.

3. Website Redesign & Theme Migration

   We migrated the site to a modern premium Shopify theme, giving it a fresh and responsive layout. We carefully transferred all content, rebuilt pages with clean structure and mobile responsiveness in mind, and optimized performance across the board.

4. Multilingual Content Strategy

   To support their global expansion, we translated the entire site into English, Japanese, and Spanish. Using Shopify’s localization tools, we ensured the translations were accurate, context-aware, and fully integrated into the theme for a seamless native experience.

Outcome

The transformation had immediate and measurable impact:

• Flagship Product Performance

  With the custom landing page, the Dakota Travel Backpack now had a clear, compelling presence that told its story visually and functionally. Sales and engagement on that product rose significantly after launch.

• SEO Visibility & CTR Boost

  Fixing sitemap and schema issues unlocked rich search results, like star ratings on product listings—dramatically improving click-through rates and organic performance.

• Reliable Data & Better Decisions

  With a full analytics and tracking setup, Driibe gained actionable insights on customer behavior, allowing them to track conversions, test strategies, and refine their marketing.

• Modern, Mobile-Optimized UX

  The new site felt faster, cleaner, and more premium, aligned with the brand’s identity and built for a global, mobile-first audience.

• Global Market Reach

  Thanks to our multilingual implementation, Driibe now connects with customers in three major languages, enhancing trust, increasing accessibility, and opening new market opportunities.

The Key Takeaway

In today’s eCommerce landscape, growth isn’t just about more traffic—it’s about removing friction, amplifying your best assets, and meeting users where they are. For Driibe, our approach combined smart UX design, technical precision, and global strategy. The result? A site that doesn’t just look better—but performs better, across markets and devices. Sometimes, a complete reset is the smartest path forward.

Results: Boost in flagship product sales, enhanced SEO visibility, improved UX, expanded global reach.

Services provided