Case Study - From Counter to Clicks: Revolutionizing Pharmacy Sales

Overview

Farmacia Agostini, an established online pharmacy, sought to explore new market opportunities by creating a dedicated platform for their bio cosmetic products. This strategic move aimed to test the market potential of their creams, detergents, and natural beauty solutions separately from their main pharmaceutical business.

The Challenge

• Create a distinct online presence for Farmacia Agostini's bio cosmetic line
• Design a user experience that instills trust in the niche bio cosmetic market
• Separate this new venture from the main pharmacy business to accurately gauge market response

Our Solution

Zenisbit approached this project with a focus on creating a tailored e-commerce experience:

1. Dedicated Shopify Store: We developed a separate, fully-functional Shopify store exclusively for Farmacia Agostini's bio cosmetic products.
2. Niche-Focused Design: We crafted a clean, trustworthy design that resonates with health-conscious consumers and aligns with the natural essence of bio cosmetics.
3. User-Friendly Navigation: We implemented an intuitive category structure and search functionality to enhance the shopping experience.
4. Trust-Building Elements: We incorporated trust signals, detailed product information, and customer reviews to build credibility in this specialized market.
5. Mobile Optimization: We ensured the store was fully responsive, providing a seamless experience across all devices.
6. Integration with Main Business: While keeping the stores separate, we created subtle links between the main pharmacy site and the new bio cosmetics store to leverage existing brand recognition.

Results

Our strategic approach to launching Farmacia Agostini's bio cosmetics line yielded impressive outcomes:

• Successful market entry in the competitive bio cosmetics niche
• Clear differentiation of the bio cosmetic line from the main pharmaceutical business
• Increased visibility and sales for bio cosmetic products
• Valuable market insights gained through isolated performance metrics
• Establishment of a new, profitable revenue stream
• Enhanced brand perception as a provider of natural, health-focused products

By creating a dedicated platform for Farmacia Agostini's bio cosmetics, we not only facilitated a successful market test but also uncovered a significant new business opportunity. This project demonstrates Zenisbit's ability to leverage e-commerce strategies for business growth and market expansion.

What we did