Case Study - Every Detail Counts: Building a Shopify Store as Elegant as the Product

The Situation Before Our Intervention

Aina Kari is a refined design brand focused on luxury, sustainability, and artisanal craftsmanship. Known for its sculptural candles, marble vases, and one-of-a-kind decor pieces, the brand needed an online experience as curated as its products. At the time, Aina Kari had no eCommerce presence, and off-the-shelf Shopify themes were far too rigid to reflect the emotional and aesthetic depth behind their collections.Key challenges included:

• No storefront

  They needed a from-scratch build with a layout that communicated luxury and artistic value.

• No visual storytelling tools

  Shopify’s standard sections couldn’t support rich, editorial-style layouts like inspirational quotes, artistic background narratives, or immersive collection pages.

• No product-specific landing pages

  Signature pieces—like the Design Marble Candle Holders—deserved long-form, standalone landing pages to do justice to the creative process and heritage behind them.

• Products not meant for direct sale

  Some pieces were exclusive, made-to-order, or POA (Price on Application). These required a custom product template that preserved their exclusivity without showing pricing.

• No back-in-stock alerts

  With limited runs and collectible items, customers had no way to express interest or be notified about restocks, leading to missed opportunities for re-engagement.

Solving the Problems

We designed and developed a bespoke Shopify store that blends storytelling, commercial clarity, and premium aesthetics—aligned with Aina Kari’s brand philosophy.

1. Complete Shopify Store Setup

   We started from a clean slate to build a site that balances visual minimalism with rich detail. Every layout, spacing element, and interaction was fine-tuned to reflect a luxury shopping experience.

2. Custom Section Development for Storytelling

   To elevate emotional engagement, we built custom Shopify sections including:

   • An inspirational quote slider to weave philosophy into the browsing journey

   • Editorial-style text and image layouts to tell the story behind collections and artisanship

   • Expandable design elements to keep the experience elegant, not clutteredThese sections are reusable and easily manageable in the Shopify editor—giving the brand creative control without sacrificing quality.

3. Dedicated Landing Pages for Signature Pieces

   We created bespoke landing pages for flagship collections, integrating:

   • High-resolution lifestyle and process imagery

   • Detailed breakdowns of materials, production techniques, and design inspirations

   • Elegant, scroll-based storytelling for deep product immersion

4. Custom Quote-Only Product Template

   For pieces like Giove, which are not available for direct online purchase, we developed a custom product template that:

   • Hides pricing and the “Add to Cart” button

   • Replaces it with a clean “Request a Quote” form

   • Collects user interest while maintaining brand exclusivity and high-touch communication

5. Back-in-Stock Notification Integration

   We integrated a Back in Stock app that allows users to sign up for alerts on sold-out items. This helped Aina Kari capture demand, build anticipation, and drive return traffic and conversions for limited pieces.

Outcome

The transformation gave Aina Kari a premium, scalable, and emotionally resonant eCommerce platform:

• A High-End Look and Feel The design now mirrors the brand’s artisanal values—clear, elegant, and full of storytelling

• Powerful Story-Driven Merchandising

  With custom content blocks, each product is presented as a work of art, not just a commodity

• Tailored UX for Exclusive Products

  Custom templates allow the brand to preserve the mystique of its collectible pieces while still capturing interest and leads

• Engagement-Focused Features

  Back-in-stock alerts improved retention and customer satisfaction for rare, high-demand items

• A Foundation for Future Growth

  The site is now fully equipped to handle editorial campaigns, new product launches, and international growth—all while staying true to the brand’s luxury DNA

The Key Takeaway

Luxury eCommerce isn’t about flashy effects—it’s about refined storytelling, frictionless design, and preserving exclusivity.For Aina Kari, we built more than just a Shopify store—we created a digital flagship experience that honors craftsmanship, captures emotion, and converts with elegance. Because in luxury, every pixel matters.

Results: Elevated brand presence, seamless hybrid commerce model, enhanced customer engagement.

Services provided