Case Study - From Chaos to Control with a 5,000+ SKU Shopify Migration

The Situation Before Our Intervention

Giorgetti Strass is a trusted name in sewing and industrial equipment, with a catalog of thousands of products—but their digital operations were holding them back. When they came to us, their WordPress-based eCommerce site was bursting at the seams. With over 3,000 poorly categorized products, no clear hierarchy, and constant sync issues between their site, Amazon, and eBay, the entire system had become a liability. They couldn’t track stock accurately. Adding new products was chaotic. And worse yet, they needed to onboard an additional 2,000 items, but had no confidence in the platform’s ability to handle it. They needed a complete overhaul—not just a redesign, but a strategic migration and systems integration that would give them control over their catalog and sales channels.

Solving the Problems

We tackled Giorgetti Strass’s challenge with a step-by-step transformation, designed for stability, clarity, and long-term scalability.

1. Meticulous Migration Planning

   We began with a full audit and mapping strategy for every existing product. We knew the migration to Shopify had to be flawless—so no SKU, variant, or description was left behind.

2. Custom Shopify Store Development

   We built a Shopify store from scratch, optimized for a large catalog of complex machinery and accessories. The design is fast, intuitive, and tailored to B2C and B2B buyers alike.

3. Full Product Reorganization

   We cleaned and restructured all 3,000+ products, assigning them to a logical category structure. This didn’t just improve UX—it made backend management dramatically easier.

4. Multi-Channel Integration (Amazon & eBay)

   We integrated robust apps to sync inventory and orders in real-time across Shopify, Amazon, and eBay. This ensures that stock levels are always accurate, preventing overselling and out-of-stock errors.

5. Automated Listing System

   We implemented automation rules so that new products added in Shopify are instantly listed on Amazon and eBay—with correct categories, titles, and inventory details.

6. Seamless Product Expansion

   Finally, we helped onboard an additional 2,000 products and variants—a process that would have taken weeks manually, but was completed efficiently thanks to our new system architecture.

Outcome

The results were transformational—for both operations and customer experience:

• A Clean, Scalable Shopify Store

  The new site is sleek, easy to navigate, and built to handle thousands of SKUs with clarity and performance.

• Accurate Stock Across All Platforms

  Inventory is now synced in real-time, eliminating overselling issues and dramatically reducing customer complaints and support load.

• Frictionless Catalog Expansion

  Adding new products is now automated and scalable—no more duplicated effort or platform inconsistencies.

• Improved User Experience & Conversion Potential

  A cleaner layout and smarter product organization have improved site usability, positioning Giorgetti Strass to grow its online sales.

• Peace of Mind + Operational Freedom

  The team can now focus on customers and growth—not troubleshooting outdated systems or fixing sync errors.

The Key Takeaway

Migrating a catalog of 5,000+ products across three sales channels isn’t just a technical project—it’s a logistical challenge that demands precision and foresight. For Giorgetti Strass, we didn’t just build a better store—we built a reliable commerce infrastructure that supports both daily operations and long-term growth. This project is proof that with the right systems in place, even the most complex eCommerce setups can become a smooth, scalable engine for success.

Results: Clean and scalable eCommerce infrastructure, accurate multi-platform stock syncing, streamlined catalog expansion.

Services provided